影视旅游者旅游动机研究——铁岭龙泉山庄旅游者实证分析  

A STUDY ON THE MOTIVATION OF MOVIE-INDUCED TOURISTS ——A Case Study of Tourists in Longquan Villa of Tieling

作　　者：吴丽云[1] 侯晓丽[1] 

机构地区：[1]北京交通大学昌平职业技术学院,北京102200

出　　处：《人文地理》2006年第2期24-27,共4页Human Geography

摘　　要：影视旅游是指人们由于受影视剧的影响而对影视拍摄地产生兴趣,进而到该地旅游的现象。影视旅游的产生受到影视剧剧情及剧中象征物的直接影响,游客的出游动机主要为了印证自己在影视剧中的所见所闻。本文通过对龙泉山庄旅游者旅游动机的调查研究发现:影视剧是推动游客前去龙泉山庄游览的主要因素,影视剧象征物对游客旅游动机的形成有明显的推动作用;影视旅游者出游的主要动机是印证,“寻梦”、“寻找优美的环境”和“逃避”是出游的次要动机。Currently, the academic study on the motivation of tourism falls into the following two categories： first, study the reason for tourism, and then try to find out what lead to such motivation; Second, study tourism goals which can be divided into several categories. With the increased influence of TV show and movie on people＇s daily life, the motivation for TV and movie tour has attracted more attention. The TV show or movie story and some symbolic articles in the movie or show have direct influence on tourists. To these tourists, their main goal is to see what they have seen or heard in the movie or TV show in real life. The survey was conducted at one weekend and questionnaires were distributed among tourists at several main scenic spots of Longquan Villa in a random way. The survey shows： young and middle-aged people are the main visitors, tourists aged 18-45 account for 66.3% of the total.76% of the surveyed tourists come from Liaoniag Province. 68% tourists come to the Longquan Villa for the first time. Among all the tourists, most tourists to Longquan Villa have received very good education. The questionnaire survey is conducted by using Likert 5-point scale, Independent-Samples T Test ,One-Way ANOVA（Analysis of Variance） and so on, and is used to analyze tourists＇ travel motivations and their favorite items. The survey shows： 74% tourists come to the Longquan Mountain Village to ＂see the place where Liu Laogen live in the TV show in person＂, indicating this is the tourists＇ main motive. The analysis of the relations between sex and tourism motive showed that the male ＂escape＂ motive is more obvious than the female. Through the research and analysis, we may draw the conclusion that movie and TV show is main factor which attracts tourists to come to the Longquan Mountain Village. Some symbolic articles in the movie or TV show also have obvious function in attracting tourists. Tourists come to the shooting location of a movie or TV show mainly out of the following four reasons： confir

关 键 词：影视旅游 旅游者 旅游动机 

分 类 号：F590.7[经济管理—旅游管理]