我国连锁药店差异化经营探索  

Discussion on Diversified Management of Pharmaceutical Retail Chain Stores in China

作　　者：王波[1] 魏端[1] 朱昌蕙[1] 

机构地区：[1]四川大学华西公共卫生学院,成都市610041

出　　处：《中国药房》2006年第8期639-640,共2页China Pharmacy

摘　　要：目的:探讨我国连锁药店差异化发展的对策。方法:针对目前连锁药店发展存在的问题,提出相关对策。结果与结论:品牌差异化经营是连锁药店发展的必由之路;经营药品差异化是品牌差异化的重要补充;创新是品牌差异化的源泉。OBJECTIVE： To discuss the measures for diversified development of pharmaceutical retail chain stores in China.METHODS：The current problems existing in pharmaceutical retail chain stores were discussed, and the measures were put forward on the basis of these problems. RESULTS ＆ CONCLUSION： Brand diversification is the only route of development for pharmaceutical retail chain stores in China,to which diversification in drug sales is a most supplement,and creativity is the source of diversification.

关 键 词：连锁药店 品牌差异化 经营 创新 

分 类 号：R952[医药卫生—药学] F724.73[经济管理—产业经济]