航空公司航线市场份额研究  

Study on Market Share in Terms of Airline's Air Routes

作　　者：陈蔚蔚[1] 许俐[1] 

机构地区：[1]南京航空航天大学民航学院,南京210016

出　　处：《中国民航学院学报》2006年第2期30-33,共4页Journal of Civil Aviation University of China

摘　　要：航空公司在某一市场上的份额受该公司在该市场提供的服务水平(产品质量)的影响,包括航班频率、票价、机型等。以利润的最大化为目标,分析航空公司根据其拥有的运力资源,在一条航线市场上为旅客提供适当质量的产品,以获取适当的市场份额。An airline＇s share on a certain market is affected by the airline＇s level of service（quality of product） , including flight frequency,ticket price and aircraft type offered to the market. With the maximization of profit as the objective,this paper analyzes what proper quality of product the airline should provide for the passenger in an airroute market so as to get its proper market share according to the resources of transport capacity the airline possesses.

关 键 词：航线 市场份额 航班频率 利润最大化 

分 类 号：F562.5[经济管理—产业经济]