质量竞争战略与企业绩效模式的选择  

Study on the Quality Competitive Strategy and Performance-pattern of the Enterprise

作　　者：王海燕[1] 

机构地区：[1]南京财经大学WTO研究中心,江苏南京210046

出　　处：《中国工业经济》2006年第4期116-121,共6页China Industrial Economics

基　　金：国家自然科学基金项目"基于合约化质量管理的质量创新理论研究("批准号70572024);国家烟草专卖局软科学项目"中国烟草企业的信用管理体系建设("批准号国烟科[2004]615)

摘　　要：本文在对质量竞争战略的内涵进行发掘的基础上,从顾客满意的市场特质出发,探讨了企业质量竞争战略的动力机制。在此基础上,根据质量管理的优化技术在企业中应用所形成的企业质量竞争战略管理的溢出效应,归纳出三种层次化的企业绩效模式,并进一步讨论了这三种企业绩效模式的相机抉择的前提。这不仅丰富了企业竞争战略理论,而且为企业绩效模式的抉择提供了新的理论支撑。Based on dig of the connotation about the quality competitive strategy firstly,we discuss the dynamical mechanism about the quality competitive strategy of the enterprise from the market particularity about the customer satisfaction. Based on this,we conclude three levels performance-pattern of the enterprise according to the overflowing effect which come from the quality competitive strategy management of the enterprise ,which due to the quality management optimizing technology applying to the enterprise and discuss the chosing precondition of the three levels performance-pattern of the enterprise random. This study not only enrich the enterprise competitive theory,but also offer the new theory supporting which choosing individuation performance-pattern of the enterprise.

关 键 词：质量优势 质量创新 动力机制 绩效模式 

分 类 号：F406.3[经济管理—产业经济]