聚类分析在电信消费模式中的应用  

Analysis of Clustering Algorithm in Behavior Mode of Customers in China Telecom

作　　者：郑国荣[1] 张邦礼[1] 郭鹏[2] 张颖[1] 

机构地区：[1]重庆大学自动化学院,重庆400030 [2]重庆邮电学院自动化学院,重庆400065

出　　处：《重庆大学学报（自然科学版）》2006年第4期119-121,共3页Journal of Chongqing University

摘　　要：电信业正面临经营环境和市场格局的一系列变化.在新形势下,电信运营商必须注重培育企业核心竞争力.以“客户为中心”的CRM管理非常适用于电信业,只有通过客户关系管理,了解顾客的消费模式,向其提供满意的产品和服务,企业才能生存和发展.通过比较常用的几种聚类的算法,提出了改进的算法并应用于客户的消费模式分析.China telecom industry are facing a series of changes caused from the business circumstances and the market composition. Under this new situation, they must pay attention to develop their core competence. CRM of customer as the center is suitable for China telecom industry. Only through CRM the companies know the behavior mode of customers＇ and supply the statisfaetory products/service. Thus, the companies can exist and develop well. So, using CRM to rebuild their managerial mode is a necessity trend for China telecom industry to develop their information management.

关 键 词：电信 聚类 消费模式 

分 类 号：TP301.06[自动化与计算机技术—计算机系统结构]