河津市旅游开发战略及产品策划  

Strategy and Product Layout of Tourism Development in Hejin City

作　　者：程占红[1] 俞曦[2] 黄晓辉[2] 

机构地区：[1]山西大学黄土高原研究所,山西太原030006 [2]北京大学旅游研究与规划中心,北京100871

出　　处：《忻州师范学院学报》2006年第1期97-100,共4页Journal of Xinzhou Teachers University

摘　　要：河津市旅游资源独特而丰富,但是旅游业并未启动。针对旅游发展现状和相邻区域的比较,河津市应实施旅游意识提升战略、环境优先战略、产业联动战略、河滩一体化战略和区域竞合战略。旅游产品开发应围绕黄河、汾河和黄河滩湿地三个区段来进行整合和设计,形成三个各有特色的产品序列。There are many individual tourism resources in Hejin City,hut now tourism industry does not start to operate. Based on the developing situation and the comparison with neighboring region, Hejin City should carry out the strategy of promoting tourism awareness, that of environment development priory, that of industries interaction, that of integrating river and waterfront and that of regions competition and cooperation. In the districts of Huang River,Fen River and marsh, the tourism products should be integrated and devised so that there would be three different products series.

关 键 词：河津 旅游开发战略 旅游产品策划 

分 类 号：F590.1[经济管理—旅游管理]