图书馆信息营销中的网络营销策略  

The Network Marketing Tactics in Library's Information Marketing

作　　者：王远康[1] 

机构地区：[1]涪陵师范学院图书馆,重庆408003

出　　处：《科技情报开发与经济》2006年第7期20-21,共2页Sci-Tech Information Development & Economy

摘　　要：随着Internet的产生和发展,网络营销作为一种新的营销方式应运而生并且得到了快速发展。在简述网络营销含义的基础上,阐述了图书馆信息营销过程中的网络营销的特点及实施策略,提出了图书馆信息营销过程中应该注意的问题。With the generation and development of Internet, being as a new marketing mode, the network marketing arises at the historic moment and gets fast development. On the basis of sketching the meaning of the network marketing, this paper probes into the features and implementing tactics of the network marketing in the course of library＇s information marketing, and puts forward some problems needing attention in the course of library＇s information marketing.

关 键 词：图书馆 信息营销 网络营销 

分 类 号：G250[文化科学—图书馆学]