探索企业人力资源营销的最佳模式  

An exploration of best pattern for human resources marketing

作　　者：张利荣[1] 

机构地区：[1]中国联通陕西分公司人力资源部,陕西西安710066

出　　处：《西安邮电学院学报》2006年第2期95-98,共4页Journal of Xi'an Institute of Posts and Telecommunications

摘　　要：随着经济发展和竞争的深化,优秀人才已经成为企业的稀缺资源。如何为企业网罗优秀人才,并留住企业核心人才,成为检验企业人力资源营销模式是否有效的标准,也是对企业各级管理者的严峻挑战。本文作者结合工作实践就人力资源营销模式的建立提出四点建议。The outstanding talented persons already become the world scarcest resources. How scrapes together the outstanding talented persons for a enterprise, and how detains the enterprise core talented persons, become an effective standard to examine enterprise human resources marketing pattern, and also to all levels of managers form. This article unifies the working practice to put forward several proposals on the human resources marketing pattern.

关 键 词：人力资源 外部营销 内部营销 

分 类 号：F240[经济管理—劳动经济]