运用公关理念帮助大学生塑造形象和提高能力  

The idea of public relations helps university students to mould their image and improve their ability

作　　者：顾悦[1] 

机构地区：[1]西安邮电学院社会科学系,陕西西安710121

出　　处：《西安邮电学院学报》2006年第2期116-118,共3页Journal of Xi'an Institute of Posts and Telecommunications

摘　　要：通过总结作者公共关系课的教学实践,认为公关教育在帮助大学生塑造形象和提高能力方面收到了明显的效果,在培养理念、塑造形象、提高技能等方面发挥了独特的育人功能。Public relations have educated and received the obvious results in helping university students to mould their image and improving their ability, and given play to unique educating functions in training their idea, moulding their image, and improving their skill etc.

关 键 词：公关教育 大学生 塑造形象 提高能力 

分 类 号：C93-05[经济管理—管理学]