基金投资理念营销之管见  

On Fund's Investment Concept's Marketing

作　　者：姚维刚[1] 刘秀兰[1] 

机构地区：[1]保定金融高等专科学校,河北保定071009

出　　处：《华北电力大学学报（社会科学版）》2006年第2期20-22,共3页Journal of North China Electric Power University(Social Sciences)

摘　　要：基金的投资理念营销,对于培育个人投资者对基金的忠诚度和培育、开发基金市场是至关重要的。做好投资理念营销,倡导理性、科学、务实的“价值投资”观,是证券市场走向正确、健康、可持续发展的现实选择。Marketing of fund＇ s investment concept is vital to rear private investor＇ s loyalty towards fund and exploit the fund＇s market. Having a good investment concept＇s marketing and initiating a rational, scientific and pragmatic value investment is a practical choice for a right, healthy and continuous developing stock market.

关 键 词：基金投资 理念营销 培养忠实客户 

分 类 号：F830.59[经济管理—金融学]