基于两阶段博弈的企业竞争行为选择及仿真  

Choosing and Simulating Strategic Action of Enterprise Based on Dual Stage Game

作　　者：陈亚林[1] 王先甲[2] 朱文琦 

机构地区：[1]南京财经大学工商管理学院,南京210000 [2]武汉大学系统工程研究所,武汉430072 [3]深圳腾讯科技有限公司,深圳518700

出　　处：《系统仿真学报》2006年第5期1353-1356,共4页Journal of System Simulation

基　　金：国家自然科学基金(60274048)

摘　　要：竞争行为选择是企业短期管理中的重要内容之一,目前国内对此问题的研究基本处于定性阶段,尝试采用博弈论对该问题进行定量研究:在引入两阶段博弈形式化企业竞争战略选择过程基础上,用二层规划刻画该博弈过程,通过求解该规划获得两期博弈均衡解;最后,通过对处于产量竞争市场中的两个企业竞争行为选择过程进行仿真、分析,其结果不仅验证企业竞争行为分类的正确性,并得到对企业决策具有指导意义的结论。It＇s important for the enterprise to make competition action. However, the domestic research on this question is mainly in the qualitative analysis. The model of choosing strategic action was formalized based on the dual stage game. Secondly, the process of the game was described based on convex quadratic bilevel programming problem to find out the game＇s equilibrium by solving the convex quadratic bilevel programming problem. Finally, the whole process of the game was simulated by an example of price competition to check the correctives of the classification of the strategic choice and make some reasonable conclusion from the consequence of the simulation.

关 键 词：两期博弈 二层二次规划 竞争战略 仿真 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术]