崇明“农家乐”现行旅游运营模式弊端及创新研究  

On the Drawbacks of the Existing Tourist Operation Mode of "Happy Farm Households Tour" in Chongming Island and Study of Innovation

作　　者：胡小猛[1] 李浡[1] 牛家丛[1] 

机构地区：[1]上海师范大学旅游学院,上海200234

出　　处：《旅游学刊》2006年第5期28-32,共5页Tourism Tribune

基　　金：上海市旅游事业管理委员会资助课题(C05-15)

摘　　要：旅游运营模式是影响“农家乐”可持续发展能力的一个重要因素。崇明“农家乐”目前所采用的让“农家乐”经营户挂靠村镇旅游服务公司的做法,其最大的弊端是旅游经营中各方权责关系不顺。而从产业化培育目标考虑,让崇明“农家乐”走股份公司制运营模式将是一个合适的选择,这可有利于扩大“农家乐”经营规模,提高服务水准,增加农业、农民收入,改善农村环境,直接推动崇明新农村建设。Tourist operation mode is an important factor that affects sustainable development of ＂happy farm households tour＂. The current mode adopted in Chongming Island is not an appropriate one. It results in the unsmooth relations of rights and duties among respective parties in tourist operation. Considering from the cultivating aim of ＂industrialization＂, the author holds the view that adopting a ＂joint-stocking operation mode＂ will be a suitable choice. This can help enlarge operation scale of ＂ Happy Farm Households Tour＂, improve service standard, increase the income of farmers, improve rural environment and promote the building of new countryside in Chongming Island.

关 键 词：“农家乐” 运营模式 模式创新 

分 类 号：F592.6[经济管理—旅游管理]