怀旧文化与重庆古镇旅游的发展  

The Nostalgic Culture and Developing the Tourism of Chonqing's Ancient Towns

作　　者：刘婧[1] 张培[1] 

机构地区：[1]四川师范大学旅游学院,四川成都610068

出　　处：《涪陵师范学院学报》2006年第3期37-40,共4页JOurnal of Fuling Teachers College

摘　　要：古镇的文化旅游特性,使得它成为体验经济中的重要组成部分。作为重庆人生息繁衍的空间,重庆古镇的格局最能体现原始的巴渝风情,其建设内涵更是宝贵的精神财富。都市快节奏的生活使人们心生乏味和压力,人们渴望过一种回归自然、贴近传统的朴实轻松的简单生活,寻求与现实生活相悖的补偿。通过利用旅游者的怀旧心理,在发展重庆古镇时突出“古”、“旧”,既符合古镇特点又满足旅游者心理需求,不失为一条促进重庆古镇旅游发展的途径。The feature of cultural tourism of ancient towns makes it an important component of experience economy. As a space for the living and reproduction of Chonqing people, the patterns of ancient towns are the best embodiment of the primitive customs and conventions of Ba and Yu people. The construction of its connotation is a precious spiritual wealth. The pressure from urban life makes people longing for a simple life which is close to nature, seeking a compensation for reality. The employment of tourists＂ nostalgic psychology is a very good way of developing Chongqing＇s ancient towns which complies with the features of ancient towns and at the same time meet the psychological need of the tourists.

关 键 词：怀旧文化 重庆古镇 古镇旅游 发展 

分 类 号：F061.5[经济管理—政治经济学]