洗浴用品市场观览  

Looking on the bar soap, body wash product marketAva Caridad

作　　者：艾娃 卡瑞戴德 周升（编译） 

机构地区：[1]家用及个人护理用品杂志社 [2]不详

出　　处：《日用化学品科学》2006年第5期13-16,共4页Detergent & Cosmetics

摘　　要：对洗浴用品市场进行了分析,指出功能单一的块皂时代已经不复存在了,而代之以多种香型、不同成分、不同色泽和花样翻新的清洁用品。块皂这个美国个人卫生用品的基本组分也同样遭受到了来自液体皂、沐浴液和凝胶的残酷竞争。块皂除了仅仅作为清洁用品外,还得到了广泛的应用,其功能包括护肤、防晒、晒黑、抗黑斑、抗衰老和减脂等。目前,家庭使用洗液和沐浴露已非常流行,洗液制品逐渐趋向于不同年龄段的男、女消费者,目标已纷纷瞄准了少女群体和成年女性群体以及男性消费者。Abstract： The market of body wash, bar soap, liquid hand soap and shower gels is analyzed. It is indicated that the single utilitarian bar of soap is long gone, the personal cleansers in a variety of scents, textures, colors and styles have taken over the market. Bar soap which is among the most basic components of Americans＇personal hygiene regime has also suffered growing competition from liquid hand soaps, body wash and shower gels. Far from just cleansing, bar soaps now have a variety of applications, including skin care bars, SPF bars, self-tanning bars, and anti-aene, anti-aging and anti-cellulite bars. Now, body washes and shower gels are popular, body washes are gradually becoming categorized into age-specific and gender-specific products. Items are targeted at teenage and tween girls, mature women, and, most recently, at men.

关 键 词：浴用品 块皂 液体皂 凝胶 市场 

分 类 号：F416.7[经济管理—产业经济]