安徽省体育市场发展与经营管理  

Development and operation management of sports market in Anhui province

作　　者：许广全[1] 李燕[2] 李永跃[1] 赖恺仡[1] 邵邦林 洪雷[1] 左新荣[3] 

机构地区：[1]安徽省体育局,安徽合肥230001 [2]安徽省体育科学技术研究所,安徽合肥230001 [3]安徽师范大学体育学院,安徽芜湖241000

出　　处：《体育学刊》2006年第3期32-34,共3页Journal of Physical Education

基　　金：国家体育总局社会科学;软科学研究项目(732SS04132)

摘　　要：对安徽省体育市场发展中的体育用品业、竞赛表演业、体育旅游业等进行研究。结果认为,安徽省部分体育用品企业年产值较好,但实质上98%属来料加工,其产品真正以自主或安徽品牌出口的几乎没有;安徽省竞赛表演市场行政干预过多,市场管理相对薄弱;安徽省专业体育旅行社缺乏,体育旅游活动仅限于某一地方政府组织的工作计划或号召,缺乏社会商业力量的投入,多元化体育旅游形态难以形成。诸多问题在一定程度上制约着安徽省体育市场的发展。The authors studied the developing sports article industry, competitive performance industry and sports tourism industry on sports market in Anhui province, and revealed the following findings： Apparently it seemed that the annual production value of part of sport article manufacturing enterprises in Anhni province presented a good trend of growth, but actually about 98% of the production value came from processing materials supplied by clients,and there was almost no truly independent or Anhui branded product for export;cttrrently excessive administrative intervention had been imposed on the competitive performance market in Anhui province, resulting in relatively weak market managing behavior that really worked; due to the lack of professional sports tourism agency in Anhui province, sports tourism activities were limited to the working plan or promotion of a certain local governmental organization, lacking in the input of social commercial power, which made it difficult to form a diversified sports tourism structure that could be formed hopefullyi rnany obviously problems had,to a certain extent,restricted the development of sports market in Anhui province.

关 键 词：体育产业 体育市场 经营管理 安徽省 

分 类 号：G80-05[文化科学—运动人体科学]