市场集中度的国际比较——以报业市场为例  

Comparison of the Newspapers Market Concentration between China and Its International Counterparts

作　　者：王艳萍[1] 

机构地区：[1]中国传媒大学博士后流动站,北京100024

出　　处：《国际经贸探索》2006年第3期10-13,18,共5页International Economics and Trade Research

摘　　要：20世纪90年代以来,中国、美国以及欧美的报业市场几乎同时出现集中趋势,但形成原因及形成机制却有很大不同。为了迎接全球化所带来的传媒业的国际竞争,中国报业有必要通过市场化的经济运行机制,在充分竞争的基础上实现规模经济,以增强国际竞争力。Since 1990s,the newspaper markets have seen an obvious concentration in U.S.A,EU and China respectively,but the causes and running mechanisms are different.On viewing the global competition in the media sector,the paper holds that Chinese media sector must adopt the strategy of scale-economy development through market-oriented mechanism so as to enhance its international competitive power.

关 键 词：报业市场 集中 CR 

分 类 号：F113[经济管理—国际贸易]