传媒业内容产品的产品属性及其政策含义——兼与张辉锋博士商榷  

Characteristic and Policy Meaning of Content Products of Media Industry

作　　者：肖赞军[1] 

机构地区：[1]湖南师范大学新闻与传播学院,长沙410081

出　　处：《国际新闻界》2006年第5期58-62,共5页Chinese Journal of Journalism & Communication

摘　　要：文章对传媒业部分内容产品的产品属性进行了讨论,并就一些观点与学术界的已有研究进行了商榷。文章认为,纸质媒体的内容产品属于私人产品,广播电视业的内容产品是准公共产品;技术进步可以改变传媒业内容产品的属性,但体制并不影响其属性;界定传媒业内容产品的属性可以设定我国传媒体制改革的框架。The article thinks that content products of paper media are private goods and content products of electronic media are quasi-public goods. Technology development can change the characteristic of content products of media industry, but media system can not. Defining the characteristic of content products of media industry can help construct media reform in China.

关 键 词：内容产品 排他性 竞争性 传媒业 产品属性 张辉锋 博士 传媒体制 

分 类 号：G206-F[文化科学—传播学]