绿色供应链中定价决策与协调机制研究  

Research of Price-making Decision and Coordination Mechanism in a Green Supply Chain

作　　者：焦旭萍[1] 徐建培[1] 胡劲松[1] 

机构地区：[1]青岛大学管理科学与工程系,山东青岛266071

出　　处：《青岛大学学报（工程技术版）》2006年第1期86-91,共6页Journal of Qingdao University(Engineering & Technology Edition)

摘　　要：针对绿色产品与普通产品既可共存又可相互替代,且消费者对两种产品有不同偏好的市场条件,建立了供应商、制造商及整个供应链的利润模型,分别讨论了合作博弈与非合作博弈情况下的系统效率。结果表明:整个系统及合作双方的收益均存在帕雷托改进的可能,合理确定中间价格是协调供应链的关键。采用Rubinstein讨价还价模型分析了最优价格策略的制定问题,获得了最优的帕雷托合作定价策略,并通过一个算例,验证了该定价策略的有效性。Multi-product price-making decision and the coordination mechanism in the single-period supplier-manufacturer green supply chain are studied in this paper. We put forward this question in the setting of a market where the common and green products coexist and can replace each other because of different customer preferences. The different system efficiencies in the cooperative and non-cooperative games are compared and the result shows that the cooperation between the supplier and manufacturer can achieve winwin. Furthermore, the Rubinstein bargaining model is used to analyze the best price-making decision and the best feasible Pareto price-making strategy is proposed in the end. Finally, we use an example to verify the validity of the strategy.

关 键 词：绿色供应链 协调 定价 Rubinstein讨价还价模型 

分 类 号：F224[经济管理—国民经济]