中国移动开发农村通信市场的现状及对策  

Status Quo and Countermeasures for China Mobile Exploring Rural Communication Market

作　　者：王毅[1] 

机构地区：[1]南京邮电大学经济管理学院

出　　处：《世界电信》2006年第5期29-33,共5页World Telecommunications

摘　　要：随着城市通信市场的饱和,农村通信市场成为了各大运营商市场竞争的焦点。中国移动应当根据目前农村通信市场的现状和农村居民的消费特征,采取多样化的农村市场开发策略,赢得农村通信市场。with the saturation of urban communication market, rural communication market becomes the focus of market competition for each carrier. According to the status quo of rural communication market and the consumption features of rural people, China Mobile adopts diversified rural market exploration strategy to occupy rural communication market.

关 键 词：农村通信市场 消费特征 市场开发策略 

分 类 号：F323.8[经济管理—产业经济]