武汉市电脑体育彩票消费者心理细分研究  

A Research on the Psychographic Segmentation of Consumers Buying Computerized Sports Lottery in Wuhan

作　　者：李俊[1] 石岩[1] 凌洁[2] 夏志[1] 柴伟丽[1] 

机构地区：[1]湖北大学体育学院,湖北武汉430062 [2]武汉大学法学院,湖北武汉430072

出　　处：《首都体育学院学报》2006年第3期63-66,共4页Journal of Capital University of Physical Education and Sports

摘　　要：本文运用问卷调查法、数理统计法、文献资料法,并以生活方式细分为基础来研究武汉市电脑体育彩票消费者各心理细分集群特征,为制定合理的电脑体育彩票营销策略做出相关的可行性建议。By means of questionnaires ,mathematical statistics and literature reviews ,this paper has made a study on the characteristics of psychographic segmentation clusters of consumers buying computerized sports lottery in Wuhan based on the segmentation of life styles. As a result, some relative feasible suggestions are put forward for the formulation of reasonable marketing strategies regarding computerized sports lottery.

关 键 词：武汉市 电脑体育彩票 消费者 心理细分 生活方式 

分 类 号：G80-05[文化科学—运动人体科学]