试论我国明星运动员的商业开发  

The Commercoal Development of Sports Stars of China

作　　者：曹永林[1] 葛振斌[1] 

机构地区：[1]雁北师范学院体育系,山西大同037000

出　　处：《山西师大体育学院学报》2006年第2期24-26,共3页Journal of Physical Education Institute of Shanxi Teachers University

摘　　要：随着经济的发展和社会的进步,体育产业已成为国民经济新的增长点。明星运动员是国家培养的具有巨大商业价值的无形资产,所以在不影响体育训练的情况下,应该最大限度发挥他们的潜能,这不仅能为运动员消除退役的后顾之忧,也能增强竞技体育的自我造血能力,减轻国家负担。Sports industry had finished development as new national economy increased point with development of economy and improvement of society. Their potential should be enploited at their best without interferingwiththe training. This not only removes their worrying problems after they have retired from sports career, but also strengthens the self - sufficient ability of competitive sports and reduces the burden for the country.

关 键 词：体育体制 明星运动员 商业开发 

分 类 号：G80-05[文化科学—运动人体科学]