基于旅游动机的旅游者聚类研究——以河南省开封市居民的国内旅游为例  

The Quantitative Research on Domestic Tourism Motivations of Urban Inhabitants——The Case Study of Kaifeng, Henan Province

作　　者：陈德广[1] 苗长虹[1] 

机构地区：[1]河南大学环境与规划学院,河南开封475001

出　　处：《旅游学刊》2006年第6期22-28,共7页Tourism Tribune

基　　金：河南省高校杰出科研人才创新工程项目(2002KYCX008);河南省科技攻关项目(224700005);教育部人文社科基地项目(YRCSD05-A-17);河南大学自然科学基础研究项目(04YBRW025)资助

摘　　要：本文基于对开封市城市居民的1000多份问卷调查,运用因子分析、聚类分析、方差分析和其他非参数分析及检验方法进行定量分析,得出了城市居民出游动机的8个基本维度。通过对8项动机因子的聚类分析,可以将出游者分为消极出游者、积极出游者、注重感情的顺便游览型出游者和精神享受型出游者4种类型。文章进一步探讨了旅游者类型和年龄、家庭月均收入、性别、个人月均收入、文化程度、职业、家庭人口、花费构成和出游满意程度等方面的关系。In order to identify the underlying dimensions of tourism motivations of urban inhabitants in Kaifeng, Henan province, the authors investigate more than 1000 citizens with questionnaire. Based on a large number of firsthand materials, the factor analysis, cluster analysis, ANOVA and nonparametric tests are used in quantitative research. Eight motivation factors are delineated. Fourcategory tourists, passive, positive, sentimental/incidentally and spiritual/enjoyment tourists are classified according to the 8 motivation dimensions. In the end, the paper discusses the relationship between the tourist types and their ages, family monthly income, gender, personal monthly income, educational background, occupations, family members, expenditure and tourist satisfactory degree.

关 键 词：出游动机 定量研究 国内旅游 开封 

分 类 号：F592.7[经济管理—旅游管理]