以保险创新提升中资寿险企业国际竞争力  

Ehancing Chinese Life Insurance Enterprise International Competition with Insurance Innovation

作　　者：冯展宾[1] 李东峰[2] 

机构地区：[1]山东省经济管理干部学院,山东济南250014 [2]中国人民财产保险股份有限公司潍坊分公司,山东潍坊261041

出　　处：《华东经济管理》2006年第6期126-130,共5页East China Economic Management

摘　　要：在经济全球化和人寿保险市场国际化的大背景下,中国寿险业全面竞争的时代已经到来。然而在企业国际竞争力方面,目前中资寿险公司与外国寿险公司之间的差距很大,甚至是巨大的。因此,培育和提升中资寿险企业国际竞争力已迫在眉睫。中资寿险企业可以通过寿险经营理念、寿险制度以及寿险产品3个层面的创新,来提升企业国际竞争力。Under the background of economy globalization and life insurance market internationalion, the time of China life insurance competition has approached. While on the part of international competition ability, the distance between chinese life insurance company and foreign Chinese life insurance company is quite far, even further. Therfore, to cultivate and improve chinese life insurance enterprise, s international competition is extremely urgent. Chinese life insurance enterprise can improve its international competition by the innovation of life insurance management idea、system and product.

关 键 词：企业国际竞争力 保险创新 经营理念 保险制度 寿险产品 

分 类 号：F840[经济管理—保险]