策划对我国外贸发展的效应探析  

Analysis on Effects of Planning upon the Development of China＇s Foreign Trade

作　　者：范定祥[1] 肖雁飞[2] 

机构地区：[1]株洲师范高等专科学校策划与现代管理系,湖南株洲412007 [2]湖南财经高等专科学校财经系,湖南长沙410079

出　　处：《株洲师范高等专科学校学报》2006年第4期72-75,共4页Journal of Zhuzhou Teachers College

摘　　要：我国外贸发展中出现的贸易条件恶化问题主要源于我们的出口产品层次较低、缺乏国际竞争优势。策划作为取胜之学，其内在功能的发挥能够推动我国外贸的良性发展，具体表现在三个方面：促进出口产品的差异化、提升企业品牌的国际化效应和有效化解贸易壁垒。The worsening trade conditions lies in the products of low quality, and competitiveness in international markets. Planning, a discipline for one to score success, can apply its inherent functions to push forward the favorable development of China＇s foreign trade. It is expressed in three aspects. promotion of the diversity in export products; advancement of international effects of brands; and resolution of trade barriers.

关 键 词：策划 对外贸易 经济效应 

分 类 号：F752[经济管理—国际贸易]