电话营销比较优势及创新发展对策  

作　　者：丁昶[1] 蒋胜[1] 

机构地区：[1]中国保险监督管理委员会,北京100032

出　　处：《保险研究》2006年第7期56-57,共2页Insurance Studies

摘　　要：电话营销作为销售保险的一种新形式，被越来越多的保险公司所采用，它具有覆盖面广、销售成本低、有利于中小公司快速成长、有利于深化银保合作、有利于市场规范发展等优势。我国电话营销主要有单一型模式和混合型模式两种，为充分发挥电话营销优势，促进保险业又快又好地发展，应进一步研究展业区域和机构设立问题、研究放宽死亡保险合同的书面签名问题、建议监管机构制定《关于促进电话营销业务发展的指导意见》、处理好个人隐私权益和电话营销的关系。Tele-marketing has been adopted by more and more insurance companies to sell insurance products. It is eharaeterizod by a wider coverage and low sales cost, and will help small and medium-sizod companies to expand business quickly, further extend cooperation between banks and insurers, and promote market development in good order. There is a single model and a combined model of Tele-marketing in China. We should further study such related issues as where such a business is to be operated, how to establish the Tele-marketing infrastructure, whether the signature requirement of life insurance can be relaxed, and how to straighten out the relationship between personal privacy right and Tele-marketing. We should also suggest to the regulator to promulgate ＂The Guiding Opinion on Promoting Tele-marketing Business＂.

关 键 词：电话营销 比较优势 创新发展 

分 类 号：F840.32[经济管理—保险]