论新形势下长三角体育旅游产业发展的对策  

Under the New Situation,Method of Development of Sport Tourism Industrialization for Yangtze Delta Region

作　　者：陈新亚[1] 

机构地区：[1]湖州师范学院体育学院,浙江湖州313000

出　　处：《浙江体育科学》2006年第4期13-15,共3页Zhejiang Sport Science

摘　　要：由于消费水平的提高、生活方式的改变及城市化快速推进的需要,发展长三角体育旅游产业已成必然趋势。然而,市场开发体系不健全,场地设施不足,宣传不力,市场融合度不够,互联网资源利用率不高,缺乏经营人才与特色品牌的现状制约了长三角体育旅游产业的发展。通过研究,提出了政府主导推进市场的融合与促销,健全投融资体制,充分利用互联网资源,实施品牌战略,提高“人本”意识,实现“人才兴区”战略的对策。Because of consumer standard increasing fast, changes of the variety of activities methods, promotion of city processing quickly, developing the sport tourism industrialization is already the inevitable trend. However, the market development system is not enough sound,stadium facility can not satisfy, propagation is not good, mix together for the market is not enough , using the intemet natural resources is not high, it lacks to conduct the talented person and special features brand all that limit the development of sport tourism industrialization in the Yangtze Delta region. So we put forward to the government lead and promote and mix together for the market and promote the sell , strengthen market through financing system , using the intemet natural resources fully , implement trademark strategy in order to improve the consciousness of human-centered thinking and accelerate the training of talent and the strategies of talented person could promote the area.

关 键 词：长三角 体育旅游产业 发展 

分 类 号：G80-05[文化科学—运动人体科学]