我国大学生对体育杂志的选择与需要  

Research on Choices and Needs of Sport Magazines among College Students in China

作　　者：龚德胜[1] 王志敏[1] 王红宇[1] 

机构地区：[1]吉林大学体育中心(南岭),吉林长春130025

出　　处：《北京体育大学学报》2006年第6期759-761,共3页Journal of Beijing Sport University

摘　　要：为了解我国大学生对体育杂志的需要与接触现状,本研究通过问卷调查法对我国19所高校1806名大学生接触体育杂志的频率、时间和需要进行了系统的调查与分析。揭示出大学生体育杂志的每日平均范围,接触体育杂志的多种动机,以及大学生对体育杂志选择与需要的原因。可为高校体育工作者进行媒介教育和传播工作者加强体育杂志的宣传和决策提供参考。In order to explore the needs and the current situation of reading the sport journals of college students in China, adopted the questionnaire investigation, this study conducted a survey among 1806 college students from 19 institutions with a focus on the frequency, time and needs of reading the sport journals. The results of this study indicated the average range of the sport journals of college students every day, the motivation of reading sport journals, and the main reasons of selecting and needs of the sport journals of college students, in order to provide the reference for enhancing the broadcasting and policy- decision.

关 键 词：体育杂志 体育信息 大学生 需要 选择 

分 类 号：G645.5[文化科学—高等教育学]