互联网信息搜索用户行为模型的探索性研究  

Exploration of the behavioral model of user-web interaction

作　　者：朱明泉[1] 张智君[1] 任衍具[2] 

机构地区：[1]浙江大学心理与行为科学系,浙江杭州310028 [2]中国科学院心理研究所,北京100101

出　　处：《浙江大学学报（理学版）》2006年第4期475-480,共6页Journal of Zhejiang University（Science Edition）

基　　金：全国教育科学规划资助项目(EBA030410);浙江省自然科学基金资助项目(301076)

摘　　要：探讨互联网信息搜索中用户与网络交互的行为模型.要求32名大学生或研究生被试完成不同类型(开放型与封闭型问题)的信息搜索任务,记录整个搜索过程,并提取各类关键事件的发生频次和时间等数据进行分析.基于路径分析获得的用户搜索行为模型显示:任务类型因素通过“主题目录链接”与“相关链接”的相关对搜索时间产生非因果效应;个体因素通过“页面跳转”对搜索时间产生间接因果效应,通过“相关链接”对绩效产生间接因果效应;环境因素通过“浏览时间”和“提交请求”对搜索时间产生间接因果效应.The behavioral model of user-web interaction in the process of web information search was examined. Thirty-two university students were asked to search for information related to two open and two closed questions. The search activities were recorded with HYPERCAM and coded as key events, whose frequencies were analyzed later. The user searching behavior model based on path analysis implied that question type had indirect effect on search time through the relation between ‘subject directory＇ and ‘related link＇, user characteristics had indirect effect on search time primly by ‘jump＇, and had indirect effect on performance by‘ related link＇, and environment had indirect effect on search time by browsing time and ‘ submit request＇.

关 键 词：互联网 信息搜索 行为模型 路径分析 

分 类 号：B849[哲学宗教—应用心理学] TB18[哲学宗教—心理学]