中国体育用品业的产业竞争力探析  

Study of the industrial competitive power of sports product industry in China

作　　者：齐健麟[1] 郑志强[2] 

机构地区：[1]江西财经大学体育学院,江西南昌330013 [2]福州闽江学院管理系,福建福州350001

出　　处：《体育学刊》2006年第4期26-28,共3页Journal of Physical Education

摘　　要：采用波特的“钻石”模型,对中国体育用品业的产业竞争力进行分析。中国体育用品业的生产要素具有优势,但主要是劳动力优势。科技研发能力不足;国内对体育用品的需求大幅增长,国外知名品牌已经大举进入,基本占领高端市场;产业链不完整,无法形成产业集群;国内企业的竞争以价格战为主,研发投入不足,抄袭模仿普遍是当前中国体育用品业的主要特点。政府应通过产业政策、保护专利和完善技术标准等手段干预市场。By using Potter＇s ＂Diamond＂ model,the authors analyzed the industrial competitive power of sports product industry in China,and drew the following analytical conclusions：The main constituents in the production of sports product industry in China have their advantages,but mainly labor advantage;technological development capability is insufflcient;the domestic demand for sports products is greatly increasing,while famous brands abroad have massively entered the market in China, basically secured the high end market;the industrial chain is incomplete and tmable to form industrial aggregation;for competition the enterprises in China mainly depend on price war;investment for development is insufficient; plagiarism and imitation are everywhere. The government should intervene in the market by means of industrial policy, patent protection,and technical standard perfection.

关 键 词：体育用品业 钻石模型 产业竞争力 中国 

分 类 号：G80-05[文化科学—运动人体科学]