药价虚高博弈分析  

Analysis of Medicine Pricing Problem by Game Theory

作　　者：吴建文[1] 沈莉[2] 乔延清[3] 

机构地区：[1]复旦大学管理学院,上海200433 [2]复旦大学社会发展与公共政策学院,上海200433 [3]中国人民大学商学院,北京100872

出　　处：《中国工业经济》2006年第7期80-85,共6页China Industrial Economics

摘　　要：药价问题是关系能否顺利建设和谐社会的大事,“药价虚高”已引起各方高度关注,如何才能根治这个问题呢?本文发现医药定价改革的关键是解决医患之间严重的信息不对称问题,为此本文建立了一个序贯均衡博弈模型,给出了解决医患信息不对称的方法:进行医院专业化及建立医德机制。Medicine pricing is one of crucial issues to construct a harmonious society in China. However, for long time it is widely criticized medicines are overpriced a lot. In this paper, we found the root cause of overpricing is that the doctors take too much advantage from information dominance compared to the patients and no mechanism exists to limit the doctors to use such big market power. We analyzed this problem with a sequential game theory model and proposed to correct this problem by hospital specialization and doctors＇ reputation.

关 键 词：药价 信息不对称 医院专业化 医德 

分 类 号：F062.9[经济管理—政治经济学]