浅析需求弹性在旅游产品定价中的应用  

A Tentative Analysis of The Application of Demand Elasticity in Price-fixing of Tourist Product

作　　者：马云驰[1] 谷松[1] 陈学军[1] 

机构地区：[1]佳木斯大学外国语学院,黑龙江佳木斯154007

出　　处：《佳木斯大学社会科学学报》2006年第3期47-48,共2页Journal of Social Science of Jiamusi University

摘　　要：旅游产品价格竞争是旅游市场的必然现象,价格的良性竞争不仅可以抑制价格上扬,还能提升产品质量,而且可以有效的提高经济效益和市场占有率。但是过度价格竞争,则背离了价值规律,既扰乱了旅游市场,又损害了消费者利益。正确使用需求弹性原理获得合理的旅游产品价格,可使旅游企业和消费者的利益获得双赢。The price competition of tourist product in tourist markets is a necessity phenomenon. The benignity competition of price would control the rise in value, improving the product quality, economic benefit and market share. On the contrary, excess competition would deviate the law of value, disorder the tourist market and hurt the consumer＇s benefit. This article discusses how the reasonable tourist product price can be gained by the correct application of demand elasticity theory, and how to obtain the double-- benefit of the tourist enterprises and consumers.

关 键 词：需求价格弹性 需求收入弹性 需求交叉弹性 价格 经济效益 

分 类 号：F590[经济管理—旅游管理]