纳西象形文字在包装设计中的运用  

Application of the Naxi Pictographs in Packaging Design

作　　者：杜娜[1] 徐人平[1] 徐玺[1] 李捷[1] 

机构地区：[1]昆明理工大学,昆明650093

出　　处：《包装工程》2006年第4期163-165,共3页Packaging Engineering

基　　金：云南省教育厅科学研究基金项目(03Y283F)

摘　　要：纳西象形文字蕴涵了独特的艺术美感,富有具象之美和形式之美。从视觉传达的角度看,在包装设计中,纳西象形文字具有信息传播和视觉审美的功能。结合设计实例分析,包装设计中可以将纳西象形文字图形化,使文字和图形互补,在起到有效传播包装信息的功能的同时,做到包装设计的民族化。The Nard pictographs have unique arts beauty, and are rich of the concrete beauty and the form beauty. From the visual communication angle, the Naxi pictographs have the function of information communicating and aesthetic vision in the packaging design. With the analysis of the example, it was point out that the Nard pictographs can make the characters and the figures supply for each other. The packaging information is communicated availably with the Naxi pictographs, and make the packaging nationality at the same time.

关 键 词：纳西 象形文字 包装设计 

分 类 号：TB482.1[一般工业技术—包装工程]