Net-a-Porter全球奢侈品网上专卖店引燃高端网络销售  

NET-A-PORTER GLOBAL LUXURIOUS PRODUCTS NETWORK SHOP

作　　者：李春菁（编） 雨墨（译） 

出　　处：《服装设计师》2006年第8期47-47,共1页Fashion China

摘　　要：英国人娜塔莉·马斯内在Net-a-Porter时尚奢侈品网上用自己的名字命名的专卖店经过6年发展，已经成为奢侈品世界中众多品牌追逐的对象。Net-a-Porter今年第一季度的交易额增长了49％．平均每天有400张订单。这家网上商店平均每天吸引来自10个国家的90名新顾客，人均花费400英镑。英国《金融时报》报道说，目前大约3900万欧洲人通过网络购买奢侈品牌的商品．预计2009年将增至7300万人；美国今年的在线销售收入有望超过2000亿美元，Six years ago, Ms. Natalie Massenet, who is British, ran a network shop on Net-a-Porter fashion luxurious products web and now, it has great development in the luxurious products world. In the first season for Net-a-Porter, the sum increases by 49% and 400 pieces of orders per day. The network shop can attract 90 new customers from 10 countries every day and average spending for each person is 400 pounds. According to the report of British Final Times, about 39 million European buy luxurious products through the network recently and will be increased to 73 million in 2009. American on line sales exceed 200 billion dollars. CEO of Net-a-Porter says： ＂we will supply more detailed service for the customers and develop wide products market.＂ According to the special habit of the customers, Net-a- Porter will send the new products to them by Email every week, so as to reach the detailed service.

关 键 词：网上商店 网络销售 专卖店 高端 引燃 全球 销售收入 英国人 欧洲人 品牌 

分 类 号：F713.36[经济管理—产业经济]