中国城镇住宅市场世代细分实证研究  

An Empirical Study on Housing Market Segmentation with Generation Standard in Urban China

作　　者：易成栋[1] 

机构地区：[1]中央财经大学投资经济系,北京100081

出　　处：《广东商学院学报》2006年第4期32-35,共4页Journal of Guangdong University of Business Studies

基　　金：国家社会科学基金项目(03BTJ013)

摘　　要：随着中国城镇住房市场的发展,住房市场细分的研究变得越来越有理论价值和现实意义。根据世代细分理论,中国城镇住房消费者可分为五个世代,在此基础上以中国2000年人口普查资料抽样数据为依据的实证研究表明,此世代细分标准在中国城镇住宅市场具有适用性和可行性。Housing market segmentation research is of great academic value and general application when the market mechanism is stated in China＇s housing distribution. Chinese consumers are classified into five generations by the theory of generation. It proves that the generation standard is suitable and applicable in China housing market segmentation with the 5th Population Census of China.

关 键 词：城镇住宅市场 市场细分 世代 

分 类 号：F293.3[经济管理—国民经济]