汽车运输企业核心竞争能力浅析  

An Analysis on Vehicle Transportation Enterprises' Core Competitive Ability

作　　者：杨柳青[1] 疏祥林[1] 

机构地区：[1]安徽交通职业技术学院,安徽合肥230051

出　　处：《安徽职业技术学院学报》2006年第2期29-32,共4页Journal of Anhui Vocational & Technical College

摘　　要：当前,我国汽车运输企业面临着艰难复杂的市场竞争环境,最终只有那些具备核心竞争能力的运输企业才能获得生存和发展的机遇。因此,汽车运输企业必须从认识自己的核心竞争能力着手,通过塑造强势品牌、采用适当的营销措施、建立适度的运输网络、培育优秀的人才队伍和突出企业文化等措施,加快培养和提高企业的核心竞争能力,并对已有的核心竞争能力善加利用,从而获得企业发展壮大的机遇。Currently, vehicle transportation enterprises in our country confront a complicated and difficult environment, so only those with core competitive ability will finally gain the opportunity for survival and development. So a vehicle transportation enterprise must, by recognizing its own core competitive ability, shape a powerful brand, adopt proper management and distribution measures, setup a moderate transportation network and foster excellent talents and enterprise＇s culture, so as to quicken the training and promotion of the core competitive ability and make good use of its own core competitive ability; and the enterprise can be developed and strengthened.

关 键 词：汽车运输企业 核心竞争能力 企业生存与发展 

分 类 号：F540.5[经济管理—产业经济]