前期媒介宣传对北京奥运会观众市场开发影响的研究  

Research on Development of Beijing Audience Market in Terms of Earlier Medium Propaganda

作　　者：焦友吉[1] 董翠香[1] 

机构地区：[1]河南师范大学体育学院,新乡453007

出　　处：《西安体育学院学报》2006年第4期33-34,51,共3页Journal of Xi'an Physical Education University

摘　　要：在分析前几届奥运会观众市场开发策划的基础上,结合我国实际,运用市场营销学、传播学、消费心理学、社会学等原理,对影响我国北京奥运会市场开发的观众因素进行剖析,提出前期媒介宣传对北京奥运会观众市场开发的对策及建议。Based on the comprehensive analysis of the development of the audience market of the host courses for Olympic Gang, this paper tries to analyze the audience factors which will influence market development of Beijing Olympic Games and then come up with some suggestions for development of Beijing audience market in terms of earlier medium propaganda.

关 键 词：媒介 奥运会 观众 市场 开发 

分 类 号：G80-05[文化科学—运动人体科学]