我国体育产业领域划分再认识  

Re-consideration on division of sports industry in China

作　　者：李荣日[1] 关朝晖[1] 张未靖[1] 李乃金[1] 刘晓莉[1] 刘东升[1] 

机构地区：[1]天津体育学院体育人文社会科学研究中心,天津300381

出　　处：《武汉体育学院学报》2006年第7期26-30,共5页Journal of Wuhan Sports University

基　　金：国家体育总局体育社会科学;软科学研究项目(722SS04122)

摘　　要：通过对我国体育产业领域划分的调查研究发现,目前专家对我国体育产业的核心领域比较一致的看法是体育赛事、休闲健身娱乐业和体育用品、服装、器械制造业,最具潜力的是体育赛事和体育传媒、电子邮件,发展最好的领域是用品、服装、器械制造、场馆、设施设备业,发展最薄弱的领域是传媒、电子邮件和用品流通业。The division of sports industry in China was investigated, it was found out that the core domains of sports industry included sports competitions, fitness entertainment industry, sports appliance, costume and apparatus etc. And the sports media and e-mail had greatest potential;sports appliance, costume and apparatus were the most developed industry; sports media, e-mail and circulation industry were the weakest domain.

关 键 词：体育产业 领域划分 再认识 

分 类 号：G80-05[文化科学—运动人体科学]