我国体育传播产业的特性与发展对策研究  

Characteristics and development strategies for sports communication industry in China

作　　者：刘小青[1] 马敏卿[2] 李泽群[1] 邬似刚[1] 

机构地区：[1]湖南农业大学体美教学部,湖南长沙410128 [2]河北体育学院武术系,河北石家庄050000

出　　处：《武汉体育学院学报》2006年第7期34-36,共3页Journal of Wuhan Sports University

摘　　要：对我国体育传播产业的特性与发展对策进行了研究,认为体育传播产业与体育传播事业的区别主要是投资主体不同,运行机制不同,组织形态不同,劳动产物的性质不同;我国体育传播产业化进程目前还处于起步阶段,这一过程的特征是事业机构企业化,传播服务商业化;现阶段,我国体育组织应大力加强与传媒的合作,提高产业的综合竞争力,合力培育供需市场。This paper studies the characteristics and development strategies for sports communication in China and points out that the differences between the sports communication industry and the sports communication is that they have different investment sources, operation mechanism, organization and labor product. The sports communication industrialization in China is still in its infancy, with the state institution becoming industrialized and the communication services commercialized. At present, the sports organizations in China should cooperate more with the media in order to promote the comprehensive core competency of the industry.

关 键 词：体育传播 传播产业 产业化特征 综合竞争力 市场 

分 类 号：G80-05[文化科学—运动人体科学]