探讨机电产品形象和品牌形象的统一性塑造  

Discussion about the unified image modeling with product and brand on the machinery and electricity

作　　者：阮文杰[1] 宁绍强[1] 

机构地区：[1]桂林电子工业学院设计系,桂林541004

出　　处：《现代制造工程》2006年第8期113-115,共3页Modern Manufacturing Engineering

摘　　要：从产品形象设计的角度出发,探讨机电产品形象与品牌形象的有机整合,通过对产品形象和品牌形象的理论分析,找出产品形象与品牌形象的关系,并根据产品形象的一些特点与表现,以及运用相应的产品形象设计方法、手段,达到品牌形象与产品形象统一的目的。From the point of view of product image design, discusses the organic integration about the product image and brand image on the machinery and electricity,and processes the correlation between the product image and the brand image through analysis, according to some characteristics and the performance of the product image, as well as using the corresponding product image design method, thus achieved the goal that the brand image and the product image unified together.

关 键 词：产品形象 品牌形象 形象设计 形象统一 

分 类 号：TH16[机械工程—机械制造及自动化]