论高校报纸新闻策划的创新性原则  

Principle Plans for the Creation Principles of University Newspaper

作　　者：林元跃[1] 

机构地区：[1]四川理工学院党委宣传部,四川自贡643000

出　　处：《四川理工学院学报（社会科学版）》2006年第4期79-83,共5页Journal of Sichuan University of Science & Engineering(Social Sciences Edition)

摘　　要：本文从现代思维学和传播学的角度研讨报纸新闻策划的意义、原则、和本质规律,倡导新闻策划对新闻价值的开拓与创新,不断增强新闻求新、求真、求深、求美的传播功能,不断提升新闻的人文意识和创新精神。This article discussed the significance, principle and the essential role for the planning of the broadcasting news from the angle of modem thought and dissemination study.The author initiates the exploration and innovation of news＇ value brought by news planning, strengthens the news＇ broadcasting function of seeking for new, for truth, for beauty, and strives for the news＇ spirits of humanism and innovation unceasingly.

关 键 词：新闻 策划 创新 原则 

分 类 号：G210[文化科学—新闻学]