论怀旧文化促进重庆古镇旅游竞争力的提升  

On Using Nostalgic Culture to Promote the Tourism Competition Ability of Old Towns in Chongqing

作　　者：刘婧[1] 张培[1] 

机构地区：[1]四川师范大学旅游学院,四川成都610068

出　　处：《桂林旅游高等专科学校学报》2006年第4期509-512,共4页Journal of Guilin Institute of Tourism

摘　　要：古镇的文化旅游特性,使得它成为体验经济中的重要组成部分。作为重庆人生息繁衍的空间,重庆古镇的格局最能体现原始的巴渝风情,其建设内涵更是宝贵的精神财富。都市快节奏的生活使人们心生乏味和压力,人们渴望过一种回归自然、贴近传统的朴实轻松的简单生活,寻求与现实生活相悖的补偿。通过利用旅游者的怀旧心理,在发展重庆古镇时突出“古”、“旧”,既符合古镇特点又满足旅游者心理需求,不失为一条提升重庆古镇旅游竞争力的途径。The cultural traveling characteristic of old town enables it to become the important constituent in the experience economy. As the multiplication space of Chongqing, the Chongqing old town＇s pattern can manifest the primitive Bayu style. Its constructional connotation is the precious spiritual wealth. The quick rhythm life in metropolis causes the people＇s heart to live tasteless and tired. People have longed for simple life which makes them return to nature and close to tradition, and then they seek compensation which is opposite to real life. When developing Chongqing old towns, giving prominence to their “ancient” and “old” characteristics by using nostalgic psychology of tourists＇ is one good way to promote the competition ability of old towns＇ development in Chongqing, which both conforms to the characteristic of old-towns meets the psychology need of tourists.

关 键 词：怀旧文化 重庆古镇 旅游竞争力 提升 

分 类 号：F592.7[经济管理—旅游管理]