体育赛事经纪多赢论略  

Win-win Theory About Sports Events Broker

作　　者：徐伟[1] 

机构地区：[1]江西师范大学体育学院,江西南昌330027

出　　处：《安徽体育科技》2006年第4期4-6,共3页Journal of Anhui Sports Science

摘　　要：运用文献资料法、逻辑分析法,从体育营销学和体育社会学的视角,对体育赛事经纪实质进行论述,结合实例论证其是加快体育产业化进程的催化剂,并对体育赛事经纪多赢可持续发展简论。以期借助2008年北京奥运会筹备之机,繁荣体育经纪,规范体育市场,促进体育产业发展,再次创造国民经济新的增长点有所稗益。Using the method of literature material and logical analysis, from the perspective of sociology and sports marketing, the author expounded the essence of sports competition brokers which is accelerating sports industrialization. Furthermore the the author elaborated the sustainable development of win - win in sports events broker which can promote the development of sports industry.

关 键 词：体育赛事经纪 多赢 体育市场 主体要素 体育产业 

分 类 号：G80-05[文化科学—运动人体科学]