档案文化产业发展探析  

Exploration and Analysis of Development of Archives Cultural Industry

作　　者：杨轶男[1] 李雁[1] 缑英俊[1] 

机构地区：[1]济南大学,山东济南250022

出　　处：《宜宾学院学报》2006年第8期54-56,共3页Journal of Yibin University

摘　　要：随着文化产业在我国的兴起以及档案馆产业属性的日益凸显,发展档案文化产业成为历史的必然。面对日趋增长的文化市场的需求,档案馆应及时调整自己的定位,将档案作为文化产业链条的一部分,以产业化机制推进档案馆事业的可持续发展;应把现代市场营销策略引进档案文化产业开发,并充分运用和调动社会力量来推动档案文化产业的发展。With the boom of cultural industry in China, the industry property of archives has been emphasized. It is inevitable for archives to develop cultural industry. Facing the demand of market, archives need to regulate its orientation and regard itself as a part of cultural industry to prompt the sustained development of archives＇ enterprise with the mechanism of industry. Strategy of modem market should be introduced to explore archives＇ cultural industry, and social power should be utilized and encouraged completely.

关 键 词：档案馆 文化产业 产业化机制 营销策略 社会力量 

分 类 号：G279.21[文化科学—档案学]