基于顾客满意的体育健身娱乐服务概念解析  

Analysis of concepts of sports fitness and recreation service based on customer satisfaction

作　　者：刘兵[1] 

机构地区：[1]上海体育学院体育管理系,上海200438

出　　处：《武汉体育学院学报》2006年第9期46-49,74,共5页Journal of Wuhan Sports University

基　　金：国家哲学社会科学基金项目(04CTY002)

摘　　要：采用文献资料等研究方法,针对服务概念的形成与演变,从服务业发展的背景中逻辑性地分析了体育健身娱乐业和体育健身娱乐服务的概念与时代特征,突破了传统看待体育健身娱乐业的范畴,对体育健身娱乐服务进行了重新定位与认识。Using the methods of documentary research and other research methods, and aiming at the formation and evolvement of the service concept, the sports fitness recreation industry, its concept and time features were analyzed logically based on the development of service industry. There were breakthroughs in the traditional concept of sports fitness and recreation industry by redefining and recognizing the sports fitness and recreation service.

关 键 词：体育健身 顾客满意 体育健身娱乐服务 概念解析 

分 类 号：G80-05[文化科学—运动人体科学]