以电视电影为例看全球化背景下的世界传媒发展方向  

A DISCUSSION BASED ON CITING INSTANCES OF TELEVISION & MOVIES

作　　者：黄祖兵[1] 

机构地区：[1]中国传媒大学电视与新闻学院,北京100011

出　　处：《河南工业大学学报（社会科学版）》2006年第3期44-46,共3页Journal of Henan University of Technology:Social Science Edition

摘　　要：经济全球化促进了世界文化的交流与对话。世界文化格局承接经济全球化的浪潮而重建新的结构,是一种历史的趋势,人类文化在比较、融合、批判中不断地创新和发展。在这样的背景下,不同国家民族间的文化身份越来越模糊,世界文化朝着一体化趋势发展。对作为传承世界文化载体的传媒面对西方的文化和价值观念的强力渗透该朝着什么样的方向发展进行了分析。We are living in an era of globalization . The process of globalization has brought about a more complicated distribution of power and privilege than a century ago. Economic globalization has promoted cultural exchange and dialogue in the world. It has become a historical trend for the world cultural patterns to reconstruct a new structure over the tide of economic globalization . Human culture enjoys new innovative development when compared, integrated and criticized. In this context, inter - ethnic cultural identity in different countries is becoming increasingly blurred, the world culture is developing in the direction of integration. As a supporter of the cultural heritage of the world media, in the context of the global cultural integration in China, the visual media industry is faced with the strong penetration of western culture and values .

关 键 词：传媒 电影 电视 文化 策略 

分 类 号：G206.3[文化科学—传播学]