我国职业体育俱乐部经营机制的研究  

Discussion on Management Mechanism of Professional Sports Clubs in China

作　　者：何蕊[1] 

机构地区：[1]山东经济学院体育部,山东济南250014

出　　处：《山西师大体育学院学报》2006年第3期15-16,60,共3页Journal of Physical Education Institute of Shanxi Teachers University

摘　　要：采用文献资料、调查访问、专家座谈、比较研究等方法,分析了现阶段我国职业体育俱乐部经营机制存在的问题,并提出相应的改革措施。即:使职业俱乐部建立良好的动力机制、自主的产销机制、创新的发展机制、有效的约束机制,促进职业体育的健康发展。By using literature, investigation and expert interview, the authors analyze the main problems existing in the system of professional sports clubs in China, and put forward the relevant reform measures to enable the professional sports clubs to find favorable power mechanisms, independent produce - and - sale mechanisms, innovative development mechanisms, effective restriction mechanisms, and promote further development of professional sports clubs.

关 键 词：职业体育俱乐部 市场经济 经营机制 

分 类 号：G80-05[文化科学—运动人体科学]