基于中间件技术的智能导购组件的设计与实现  

Design and implementation of intelligent E-shopping component based on middleware technology

作　　者：杨淑萍[1] 聂哲[1] 

机构地区：[1]深圳职业技术学院软件工程系,广东深圳518055

出　　处：《计算机工程与设计》2006年第17期3282-3283,3286,共3页Computer Engineering and Design

摘　　要：网上购物发展到今天,如何体现“以客户为中心”,实现个性化服务是未来网上购物的发展趋势。提出了构建一种智能导购组件,购物网站通过集成该组件,可以根据客户的购买经历和购买倾向来向客户自动推荐其感兴趣的产品,并能根据用户的购买过程来自动获取用户个人购物偏好,从而使得商家能有针对性地为客户提供个性化服务。E-shopping is changing human＇s life, How to build a E-shopping website which can give the customer some intelligent guides is more important, This article designs and implements a intelligent E-shopping component based on middleware technology, which can commend the interested goods to the customer automatically based on the customer＇s E-shopping taste. The enterprise can provide personally service to the customer based on component analyzed result.

关 键 词：智能导购 偏好获取 偏好筛选 组件 中间件 

分 类 号：TP311.52[自动化与计算机技术—计算机软件与理论]