中国汽车销售渠道策略研究  

Study of Marketing Channel Strategy of Chinese Automobile Industry

作　　者：吴小艳[1] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2006年第10期13-15,共3页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：湖北省科技攻关软科学课题资助项目(2001AA401C67)

摘　　要：在分析中国目前的汽车市场呈现出渠道多元化形态的基础上,认为强化渠道效率,增强渠道管理能力,优化和整合渠道将成为汽车厂商和渠道商今后的工作重心。指出了中国汽车销售渠道未来将呈现三大发展趋势:扁平化、信息化和一体化。After analyzing the variety of current Chinese automobile Channels, the author thinks that strengthening the marketing channel efficiency and management capability, and optimizing and integrating marketing channels will be emphasized by automobile manufacturers and marketing channel dealers. It is pointed out that three major development trends will emerge in Chinese automobile marketing channels：hierachical system, digitalization and integration.

关 键 词：WTO过渡期汽车业 销售渠道策略 

分 类 号：F713.2[经济管理—产业经济]