信息不对称与茶叶营销  

Tea marketing based on information asymmetric principle

作　　者：陈潜[1] 杨江帆[1] 

机构地区：[1]福建农林大学茶业科技与经济研究所,福建福州350002

出　　处：《福建农林大学学报（哲学社会科学版）》2006年第5期28-31,共4页Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

基　　金：福建省科技厅重大农业科技项目(2003S007)

摘　　要：在茶叶市场营销中存在着消费者与经销商之间信息不对称的现象。从茶叶市场营销的实际出发,详细阐述了信息经济学和不对称信息理论及其在茶叶营销中的市场表现,并在此基础上分析了信息不对称条件下的茶叶营销困境,提出了克服茶叶市场营销信息不对称对市场不良影响的对策。The asymmetric information between producer and distributor persist on the market of tea. Based on the current marketing status, the information economics, the concepts of asymmetric information and some cases of asymmetric information in the market of tea are reviewed in detail, the influences of asymmetric information on the tea marketing are analysed, and several countermeasures are also presented for elimination of harmful effect of asymmetric information on the market of tea.

关 键 词：信息不对称 营销 茶叶 

分 类 号：F326.13[经济管理—产业经济]