我国建筑陶瓷企业品牌跨国经营的新思路  

Advices About Brand Transnational Management to Chinese Ceramic Enterprises

作　　者：许艳艳[1] 黄志诚[1] 巫奇华[1] 

机构地区：[1]景德镇陶瓷学院工商学院,江西景德镇333000

出　　处：《佛山陶瓷》2006年第9期30-32,共3页Foshan Ceramics

摘　　要：随着经济全球化的发展,世界各国的跨国公司都在打造并利用自己的优势品牌占领世界市场,积极推动品牌战略的发展。本文通过对跨国公司品牌经营新特点的分析,为我国建筑陶瓷企业跨国经营的品牌战略提供了参考。With the development of economic globalization, transnational corporations are building their brand and using their own advantages to occupy the world market, which speeds the development of the brand strategy. Several advices got form the brand management of the transnational corporations were given to Chinese ceramic companies in this paper.

关 键 词：陶瓷企业 跨国经营 品牌战略 

分 类 号：F426.7[经济管理—产业经济]